New challenges put a sharper point on popularity of automotive color

Total vehicle production was lower, shifting the popularity of certain colors Total vehicle production was lower, shifting the popularity of certain colors Blue and red are having a moment in the sun Despite the shift in colors, white, black, silver, and gray follow a familiar pattern, coating the majority of the vehicles produced In 2021, […]

Endless variation – the theme of BASF’s 2021-2022 Automotive Color Trends collection

◼ BASF unleashes an unlimited vocabulary of design◼ Simultaneity instead of linearity – collection shows a new diversity of colors◼ Consideration of the growing need for sustainability and functionality Designers for BASF’s Coatings division have delved into new color spaces for the 2021-2022 Automotive Color Trends collection. Borrowing a phenomenon fromquantum mechanics, this year’s collection […]

BASF to launch Refinity™, a cloud-based platform offering a powerful experience for collision repair shops worldwide

An advanced suite of digital business solutions engineered and optimized into one platform, using one password and offering one seamless experience Multiple apps exclusively powered by Refinity™ Always up to date with no on-site maintenance required Accessible on every device connected on the Internet SOUTHFIELD, MI, October 7, 2021 – BASF’s Coatings division launches Refinity, a […]

BASF announces newest member to join ColorSource distributor community

SOUTHFIELD, MI, July 15, 2021 – BASF Refinish is pleased to announce the appointment of its newest ColorSource member, Crest Industries (CRS), as a BASF single line distributor in the St. Louis, MO, market.   CRS has been supplying the collision repair industry for the past 50 years by providing customized solutions for nuts, bolts, abrasives, body fillers, seam sealer and a variety of specialty products. The company will now be able to offer its customers the complete […]

Showcase your vehicle on BASF’s 2022 R-M Calendar

SOUTHFIELD, MI, June 25, 2021 – Do you have a vehicle painted with R-M products that you’d like to see in a calendar? BASF Refinish wants to hear from you. Beginning this month, BASF is collecting submissions to compete for a spot in the 2022 R-M calendar that will be distributed to collision shops and car […]

Automotive Refinish Technologies Unveils New Website with Revamped Customer Communication

Mississauga, Ontario, Canada, May 20, 2021 – Automotive Refinish Technologies has created a new digital customer experience that is colorful, informative, and easy to navigate. The North American-based company, known as A.R.T., recently launched a brand-new responsive website that features a modern, clean look to showcase its products, locations, and latest news. With improved access to […]

Nutrien, OpenRoad Richmond Auto Body and Sogefi recognized by BASF Canada’s Customer Sustainability Awards Programme

Celebrating its 1st edition, the Customer Sustainability Awards recognize Canadian companies for commitment to sustainability in the automotive, agriculture and personal care sectors  MISSISSAUGA, ON, March 16, 2021 – BASF Canada has announced the winners of its first Customer Sustainability Awards Programme, which recognizes Canadian businesses demonstrating leadership in building a sustainable future in the automotive, […]

BASF rolls out new interactive learning experience for refinish business

SOUTHFIELD, MI, February 18, 2021 – BASF’s all-new elevated training program, Vision+ Educational Expertise Learning University, is learning made simple. Your style, your pace. The enhancement is elevating BASF’s training with a simplified, comprehensive, user-friendly digital learning solution for refinish business and technical experts. Students can enjoy an interactive curriculum designed to improve performance, increase […]

Wider range of colors rolled off the world’s assembly lines in 2020

◼ Expanding color spaces make the overall spectrum broader than 2019 ◼ Diverse shades of blue, red, yellow and violet make gains in some regions ◼ Despite the shift in colors, white, black, silver, and gray follow a familiar pattern, coating the majority of the vehicles produced The BASF Color Report 2020 for Automotive OEM […]

BASF to showcase exciting new products and services at SEMA360

SOUTHFIELD, MI, October 27, 2020 – BASF will have a virtual booth at this year’s SEMA360 event held from November 2-6, showcasing premium products and services designed to drive success, put customers first and enhance shop efficiency better than ever. This year’s leading highlight is the recent launch of Glasurit 100 Line, BASF’s most advanced, […]