February 2023

While white and black still win, chromatic colors gain market share around the globe

Expanding color spaces make the overall rainbow of automotive color broader White, black, gray, and silver still dominate for non-commercial vehicles Yellow, orange, green, and violet all gain market share As they have for several years, achromatic colors dominated the automotive market around the globe in 2022. But as BASF’s designers found in the company’s […]